Aria Cheung
Practice lead — journey friction and experience briefs
Built in Hung Hom for teams who own the journey
Digital Service Analytics helps operators see how people experience digital services — without turning every drop-off into a traffic-only conversation.
We work from Gee Chang Ind Bldg in Hung Hom with partners across Hong Kong who share booking paths, account services, and self-serve support flows. Our focus is application analytics for digital experience measurement: friction in journeys, quality of interactions, and moments that map to business outcomes.
Engagements stay concrete. You leave with named journeys, owners, definitions, and briefs your stakeholders can read. We do not sell checkout tools or run payment processing on this site — pricing listed elsewhere is informational so you can plan a conversation.
People you may work with
A small practice — analysts and operators who have lived inside brittle digital service paths.
Leo Tam
Interaction quality scoring and field struggle signals
Nora Pang
Experience moment reviews and owner workshops